The use of generative AI in online shopping is on the rise, an Adobe Analytics survey found. The survey, which was released in March, says that retail traffic from generative AI sources has been doubling every two months since last September.While those numbers are still low when compared to other uses of generative AI, they’ve been steadily rising since 2024.Of those polled by Adobe, 39% of respondents said they had used generative AI for online shopping, and 53% planned to do so at some point this year. Don’t Miss:The same firms that backed Uber, Venmo and eBay are investing in this pre-IPO company disrupting a $1.8T market — and you can too at just $2.90/share.‘Scrolling To UBI’ — Deloitte’s #1 fastest-growing software company allows users to earn money on their phones. You can invest today for just $0.30/share.Several established platforms have introduced fashion-related tools that are helping drive some of that traffic. Google has Doppl, a tool that allows users to create an avatar of themselves to try on potential purchases. OpenAI launched an AI Agent that can shop for users on the web, among other things, and Amazon (NASDAQ:AMZN) is testing a similar feature with its own AI platform.In addition to these bigger …Full story available on Benzinga.com
