Ned Fulmer, a member of The Try Guys, was fired from the program after admitting to cheating on his wife Ariel Fulmer with a cast member.
“Family should have always been my priority, but I lost focus and had a consensual workplace relationship,” Fulmer said. “I’m sorry for any pain my actions have caused to the guys and the fans but most of all to Ariel. The only thing that matters right now is my marriage and my children, and that’s where I am going to focus my attention.”
The show, in which four men experiment with new skills including tap dancing, creating wigs, and colonics, has subsequently broken connections with Ned Fulmer “As a result of a thorough internal review, we do not see a path forward together. We thank you for your support as we navigate this change.”
The Try Guys: Who Are They?
Fulmer, Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld founded The Try Guys while they were still working at BuzzFeed. In 2014, they recorded their debut video in which they experimented with women’s underwear.
About 100 million people watched their videos on the BuzzFeed YouTube channel. The group quit the outlet in 2018 to launch their own channel and production company. Their separate channel has 7.8 million subscribers and over 2.2 billion viewers.
Ariel Fulmer participated in the group’s “Try Wives” series and other DIY films with her husband.
‘The end of an era’
Devin Lytle, a former producer for the BuzzFeed program “Lady Like,” which she compared to a female “The Try Guys,” declared that Fulmer’s departure from the program marked “the end of an era.”
In terms of popular formats, “BuzzFeed was kind of leading the way, and a lot of it was done through experimentation,” she noted. “And The Try Guys … were really on the cutting edge of a lot of that.”
Lytle added that she thought BuzzFeed staffers at the time were forced to develop an online presence, and Fulmer developed a reputation as a loyal and adoring husband.
“I think something that really struck with the folks is the fact that Ned marketed himself as like the family guy, wife guy,” she said. “And I think that’s what is so shocking about … the truth that has come out about this relationship.”
