Epic Games’ free game giveaways have been “magical” for user acquisition
Epic Games’ Tim Sweeney has admitted that whilst its free game giveaways have been good for business, many of its exclusivity deals were “not good investments.”In a recent press call, Epic CEO Sweeney talked candidly about Epic Games Store’s user acquisition methods, but acknowledged that whilst “a few of [its EGS exclusives] worked extremely well”, […]
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