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NVIDIA CEO Reveals How The Company Survived an “Existential Threat” After Forcing CUDA On Gaming GPUs; Now, It’s Their Biggest Moat

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NVIDIA’s CEO recalls a pretty interesting moment with the launch of CUDA on GeForce GPUs, saying that it was a bet that could’ve cost Jensen his company. It’s actually astonishing to see how vital a resource CUDA has become for NVIDIA and its enterprise business, given that, according to Jensen, a framework laid down in 2006 is now the company’s biggest reason for dominating the AI race. However, according to Jensen Huang’s appearance on the Lex Fridman podcast, CUDA was a major bet for NVIDIA at launch, driven by the goal of not being known as a ‘GPU company’ but […]