The LinkedIn-ification of the CFO role is here, and it’s about more than just repeating recently reported revenues. (Alliteration check!) According to recent data from the social platform, member engagement with CFO content grew 15% in 2025. People want to know what a CFO has to say. Leading with authenticity has helped healthcare software platform CFO Manu Diwakar decide what to post, he told CFO Brew. “I sometimes don’t always really understand why people want to know what I think, but I think that they do, and so I’m more than happy to share and be transparent,” Diwakar, who leads finance at Virta Health, told CFO Brew. Finance leaders like Diwakar are increasingly acting as a “translator in chief” for their companies on the platform, according to LinkedIn’s senior managing editor and head of news growth, Devin Banerjee.
The watering hole. If there were a space where nearly all of Virta’s stakeholders could gather at the same time, Diwarkar said that space would be LinkedIn. He sees it as an important presence “not only for people on our team, but also for our clients, and our partners, and even a lot of our patients or members have added us on
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