Epic Games’ Tim Sweeney has admitted that whilst its free game giveaways have been good for business, many of its exclusivity deals were “not good investments.”In a recent press call, Epic CEO Sweeney talked candidly about Epic Games Store’s user acquisition methods, but acknowledged that whilst “a few of [its EGS exclusives] worked extremely well”, “a lot of them were not good investments.”Conversely, Sweeney said its free games program has been “just magical” and “very economical,” even though the idea of giving away its games may seem “counterintuitive” at first. Read more
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