Google launches AI Ultra at $250, reshaping expectations for top-tier AI

Google introduced its AI Ultra subscription at I/O 2025, calling it the most advanced option for users who want “the absolute best” of Google AI. Priced at $249.99 per month, it’s $50 or more higher than top-tier plans from OpenAI ($200/mo) and Anthropic ($100/mo). New subscribers get a 50-percent discount…Read Entire Article