Matt Rife Teams Up with Drag Queen Heidi N Closet to Mock Price Increases from Tariffs in New E.l.f. Cosmetics Ad

Matt Rife and drag queen Heidi N Closet are starring in a new ad for E.l.f. Cosmetics in which they launch a mock trial against the beauty industry for raising prices. The ad comes just days after E.l.f. raised their own prices by $1, citing “inflation and President Donald Trump’s rising tariffs,” according to Adweek. [...]

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Matt Rife Teams Up with Drag Queen Heidi N Closet to Mock Price Increases from Tariffs in New E.l.f. Cosmetics Ad

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